So, I’m taking this sustainability ‘malarkey’ seriously. I really believe it’s important we do what we can and not bury our head in the sand while, not so far out of sight, our planet is squealing from the consequences of our actions. We cannot be perfect, I’m not sure anyone can, let alone in the equine industry, but we owe it to our furry friends to consider the future. If we all give it our best shot, big differences can be made.
The problem is that the whole topic is now at the forefront of lots of brands’ marketing strategies. It’s being exploited as another angle to sell us more stuff. I’m finding it hard to work out which companies are genuinely going above and beyond to reduce their carbon footprint, over those who are jumping on the sustainability band wagon, with no real substance behind their claims.
And on top of this issue is the awkward challenge of being a young rider trying to find sponsors to support me, let alone brands who share my own values.
Which is why (drum roll…) I’m especially excited to announce that I will be working alongside the lifestyle brand Honest Riders. I want to align myself with a brand that has the same values and ethics that I put into my horses and lifestyle: quality, patience and personality. Honest Riders has developed a brand of clothing made with the environment in mind. The clothing is made with organic cotton in the UK and sweatshop free, the horse care products are cruelty-free natural products, kinder on your horse and kinder on the environment. A nice little extra is the packaging, which is all recyclable even down to the cellotape.
Read full article here
